To kick off the third season of the Totally Content podcast, Matt Eaton speaks to Adrian O’Meara, Global Product Manager Digital Assets and Information at Twinings Ovaltine. We discuss
The importance of blending people, process, and technology in a DAM project. This includes the critical role of team dynamics, effective communication within global teams, and building relationships with technology vendors.
How DAM systems are evolving, emphasising the need for vendors to establish the fundamentals first (Search, Store, and Rights), before focusing on shiny new features like AI.
Advice for individuals just starting out in their DAM career, specifically regarding skills to develop. Adrian discusses the importance of striking a balance between being broad and not too narrow early on, adopting active listening, and engaging in continuous learning.
Grab a cup of tea and take a listen.
